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ServiceNow World Summit Highlights

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  • ServiceNow World Summit Highlights
Nate Aitken — Slalom, ServiceNow Principal with Cognizant Team - Sean Patrick Dougherty. VP of Consulting at Thirdera/Cognizant, Michael Cardinal Global Head of ServiceNow Business Group CoE. and Dawn Simmons (Khan) RaptorDB & Workflow Data Fabric, Data Quality Management (DQ), AutomatePro CoE
  • September 21, 2025

ServiceNow World Summit Highlights Chicago revealed the future of enterprise agility, powered by AI, automation, and trusted data. During this high-impact event, attendees engaged with keynotes, live demos, and partner showcases that brought innovation to life.

McDonald’s Customer Experience CoE set a powerful tone with their demonstration on workflow-driven customer engagement at global scale. McDonald’s showcased the power of ServiceNow by applying the transform–operate–innovate model shared by Mattijs Backx, Chief Supply Chain Officer. Through this approach, McDonald’s leverages ServiceNow to transform operations with automation, operate at scale with trusted data, and innovate faster with AI-driven workflows. As a result, the company delivers consistent customer experiences worldwide, reduces complexity across its global supply chain, and builds a foundation for agile digital transformation.

McDonald’s Corporation CoE demo by Mattijs Backx SVP and Head of Transformation 
McDonald’s ServiceNow transform operate innovate demo

My Key Moments!

Around the same time, Northwestern Medicine showcased the impact of Now Assist in incident management, streamlining healthcare operations with AI. Meanwhile, the Women in IT leadership session empowered attendees with frameworks for inclusive innovation.

@fantasticly4me

@ServiceNow World Summit Chicago was amazing. Loved catching up with friends, partners, and best practices in @Moveworks and more.. #servicenow #cognizant #worldsummit #generativeai https://dawncsimmons.com/09-18-2025-servicenow-world-forum

♬ original sound – ICT Star 🌟

Please share your key learnings and notes in the comments!! I will share some of my favorite topics in greater detail. Here are highlights from the event that I loved. Most of all it was connecting with leaders, partners, and colleagues and discovering how we can stay inspired and creating the best ServiceNow experience and leveraging the platform and AI power as it has evolved!

AutomatePro CPO Chris Pope and Director Sal Costa at ServiceNow Summit

AutomatePro with Chris Pope leading Product Evolution becomes epically compelling!

@fantasticly4me Great visit with @AutomatePro, our clients and @Thirdera, a Cognizant company planning at the @ServiceNow World Chicago https://dawncsimmons.com/automatepro-9-0-2-breakthrough-features/ #servicenowdwvelopment #agile #autodeploy #autotest ♬ Dream It, Do It – Roxl

AutomatePro to Turn delivery friction into competitive advantage.


AutomatePro’s integrated suite—AutoTest, AutoDoc, and AutoDeploy—removes the sticky parts of Agile that inflate cost, slow releases, and erode quality. Instead of treating “costs of doing business” as unavoidable, AutomatePro converts them into repeatable execution value that compounds your ServiceNow investment.

Why executives choose AutomatePro

  • Lower total cost of change: automate regression, documentation, and release steps to cut manual effort and rework.
  • Higher quality at speed: shift-left with AutoTest and catch defects earlier; fewer incidents after go-live.
  • Faster, safer releases: AutoDeploy standardizes pipelines and approvals for predictable, audit-ready delivery.
  • Compliance on autopilot: AutoDoc creates living, consistent documentation—evidence is generated as you work.

The AutomatePro suite delivers true Agile

  • AutoTest: AI-assisted test generation and execution for rapid, reliable coverage across ITSM/CSM apps.
  • AutoDoc: Continuous, standardized documentation that stays in sync with the platform and your processes.
  • AutoDeploy: Controlled, policy-driven deployments that reduce risk and accelerate time-to-value.

Outcome: fewer manual handoffs, tighter governance, and a release cadence that keeps you ahead of competitors.

In addition, leaders from Cognizant, NTT, AutomatePro, Moveworks, and GlideFast highlighted the power of platform excellence, reinforcing why ServiceNow continues to lead digital transformation across industries.


🎯 Keynotes and Technology: Real-Time Intelligence, Delivered

⚙️ RaptorDB and Workflow Data Fabric Power Next-Gen Decision Engines

Right from the opening keynote, ServiceNow emphasized RaptorDB and Workflow Data Fabric as foundational to its next-generation platform strategy. These technologies didn’t just improve data access—they completely redefined it.

Because they enable zero-copy intelligence and event-driven analytics, organizations can shift from delayed reports to real-time business insights. As a result, dashboards evolve into decision engines that drive performance, governance, and growth.


🤖 Now Assist and Moveworks Redefine Agentic AI in Action

Attendees also explored the new horizon of agentic AI. With enhanced Now Assist capabilities and Moveworks’ generative AI integrations, intelligent agents moved beyond suggestion to direct resolution.

Instead of relying on human input for next steps, these agents execute workflows with precision and autonomy. Furthermore, a Moveworks Solution Architect broke down how AI-powered co-pilots elevate productivity and service responsiveness across IT and HR operations.


💡 Demos and Sessions That Delivered Impact

🍟 McDonald’s CoE Delivers Customer Excellence at Scale

A standout moment came from McDonald’s Customer Experience Center of Excellence. Their demo illustrated how ServiceNow automation translates insights into customer journey improvements, driving both satisfaction and consistency worldwide.

ServiceNow World Summit Highlights

Mattijs Backx, Senior Vice President and Head of Transformation, McDonald’s Corporation.

Mattijs Backx is a global business leader with 20+ years of experience transforming Fortune 500 enterprises across industries and geographies. An award-winning thought leader, he specializes in enterprise transformation and AI-powered digital solutions.

Through structured workflows, McDonald’s effectively aligned global service standards with brand values.


👩‍💼 Women in IT Leaders at ServiceNow World Summit Highlights Drive Inclusive Innovation

The Women Transforming IT Leadership session offered a vibrant mix of inspiration and practical frameworks. Presenters delivered personal stories, but more importantly, they offered actionable models for visibility, empowerment, and long-term impact.

Furthermore, their message sparked conversations about how inclusive cultures can accelerate enterprise agility.


🏥 Northwestern Medicine Accelerates Incident Management with AI

Northwestern Medical Hospital demonstrated a fully operational use of Now Assist in Incident Management. Through AI-driven triage and smart escalation routing, their team reduced MTTR and compliance risk—while simultaneously improving patient services.

Teresa Incesti — Director, Information Services, Northwestern Medicine presented Northwestern Medicine’s approach and innovations with ServiceNow Healthcare AI, integrating ITSM and contact center workflows to elevate patient experience, accelerate AI-driven triage, and boost operational efficiency.

Consequently, this case study reinforced the value of embedding AI directly into daily operations to improve problem solving and execution.


🔗 Partner Innovation: From Automation to Acceleration

🌐 Cognizant and NTT Unlock Global Enterprise Delivery

  • Cognizant shared strategies that transform ServiceNow adoption into measurable ROI, streamlining operations across regions and teams.
  • NTT showcased delivery frameworks that transition enterprises from fragmented systems to standardized, scalable ServiceNow architectures.

🚀 AutomatePro Secures Agile Integrity and Testing Excellence

In a conversation with Chris Pope, one challenge became clear: teams often “go agile” but stay manual. AutomatePro AutoTest, AutoDeploy, and AutoDocument directly solve this.

By eliminating manual steps in the testing and deployment process, AutomatePro ensures agility doesn’t just exist—it thrives. Consequently, releases move faster with fewer risks and higher confidence.


📊 Trusted Data and Business Value: Elevating Confidence

💬 CFO Viewpoint: Why Data Quality Management (DQM) Must Lead

During one breakout discussion, a CFO emphasized the importance of Data Quality Management (DQM). Without trusted data, even the best AI solutions fall short.

Therefore, aligning DQM with RaptorDB and Workflow Data Fabric becomes essential. Trusted insights improve financial reporting, compliance, and confidence. Moreover, showcasing DQM in future forums could empower more decision-makers to lead with data certainty.


🎓 Training and Community: Building Enterprise Capability

🧭 ServiceNow University and the Need for Community-Driven Best Practices

ServiceNow University continues to equip teams with certifications and structured learning paths. These tools help organizations move from beginner to expert with clarity.

Still, the summit revealed an urgent opportunity. More partners—including Cognizant, NTT, AutomatePro, Moveworks, and GlideFast—should contribute reusable frameworks, playbooks, and accelerators to the broader community. By doing so, they’ll empower faster maturity across industries.


✅ What This Means for Your Enterprise

To act on these insights:

  • ✅ Adopt RaptorDB and Workflow Data Fabric to enable real-time decisions at scale.
  • ✅ Deploy Now Assist and Moveworks AI agents to reduce friction and resolve faster.
  • ✅ Automate testing and deployment with AutomatePro to protect true agility.
  • ✅ Partner with Cognizant, NTT, and GlideFast to fast-track enterprise delivery.
  • ✅ Elevate data integrity with DQM for financial accuracy and operational trust.
  • ✅ Invest in certification and knowledge sharing to build lasting capability.

🚀 ServiceNow Chicago Summit Highlights


On September 18, 2025, at McCormick Place, the summit delivered more than product updates—it signaled a decisive shift toward AI-native, data-trusted, automation-first enterprises.

👉 With real-world proof from McDonald’s, Northwestern Medicine, and strategic partners—including Cognizant, NTT, AutomatePro, Moveworks, and GlideFast—attendees saw innovation in action.

✨ Even more, undeniable momentum where leaders left inspired, equipped, and empowered to act immediately.

✅ If your organization is ready to lead the next era of enterprise transformation, the Chicago Summit proved one truth: the time to act is now.

Other ServiceNow World Summit Highlights and Read More Resources

  • AutomatePro
  • AutomatePro AutoTest and Autodeploy new features!
  • Boomi at ServiceNow World Summit
  • Chicago ServiceNow Summit Registration
  • Chicago-snug
  • Know Before You Go – World Forum 2025 | Chicago – ServiceNow
  • Ondaro- Jason Whitesides- LinkedIn
  • New York, October 29 – ServiceNow World Forum 2025
  • Predictive Intelligence & ITSM
  • ServiceNow World Forum Sponsors
  • ServiceNow World Forum
  • SnowFox Solutions (SFX): Posts | LinkedIn
  • Tanium: The Platform for Autonomous Endpoint Management
  • Unlocking ServiceNow Data Insights

Jobs & Careers

👉 Looking for your next opportunity?
👉 Looking to hire experienced experts?

Our free, market-active hiring network community helps both job seekers and hiring managers succeed. Join the conversation on LinkedIn:

🔗 Join the LinkedIn Jobs & Career Success Group → Jobs & Career Success Network

🌍 Featured Company Careers

Each of these companies is actively recruiting for local and remote roles in areas such as IT Tier 2 Support, Network Support, Microsoft Support, Accounting, Customer Service, Masters-level Research, and Multilingual Professional jobs.

  • ServiceNow → https://careers.servicenow.com/careers
    • (Chicago + Remote: AI Engineer, Customer Success Manager)
  • Cognizant → https://careers.cognizant.com/global/en
    • (Advisory Solution Consultant – CRM (Flexible or Remote), Patient Advocate – Bilingual Spanish, ServiceNow Developers, Agile Consultants)
  • NTT Data → https://careers.services.global.ntt
    • (Bi-lingual Call Center Senior Representative, Desktop Support Technician, ServiceNow Architects, Delivery Managers)
  • AutomatePro → https://automatepro.com/careers/
    • (QA Automation, DevOps Specialists)
  • Moveworks → https://www.moveworks.com/careers
    • (AI Engineers, Solution Architects)
  • GlideFast Consulting → https://www.glidefast.com/careers
    • (ServiceNow Consultants, Delivery Experts)
Knowledge and Learning Resource for Digital Transformation & AI: AutomatePro, Shadow Dom, UI 16, Essential Laptop Migration Hacks. Your Gateway to Innovation Discover expert tips, best practices, and strategies to drive success in your business. From streamlining operations to enhancing customer experiences, this resource hub has everything you need to lead with AI and stay ahead in the digital age. Click now to start revolutionizing your organization! #DigitalTransformation #AI #Innovation #KnowledgeBase https://dawncsimmons.com/knowledge-base/
Knowledge and Learning Resource for Digital Transformation & AI: Essential Laptop Migration Hacks.
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