Viva-Magenta is 2023 Pantone Color of the Year

Viva-Magenta is 2023 Pantone Color of the Year

Viva-Magenta , Pantone color of the year is available in CARIUMA : Comfortable Sustainable Shoes & Best Skate Sneakers


In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman
Executive Director
Pantone, Color Institute

Leatrice Eiseman is the world’s leading color guru, with a gift for educating and messaging around the power of color. Here an interview on Color Theory.

Red Family Color Theory

Deep Reds are adventurous, empowering and bold for self-expression. Magenta, in the red family, is more of the amped up wild child.

And so, it seems the Pantone Color of the year, is also, a color for our times. As we look to the New Year, the fresh and vibrant look of Viva-Magenta will inspire the energy, and hopeful optimism to make this new year the best and brightest ever.

A few of my favorite Magenta Things:

Dawn C Simmons LinkedIn | Facebook | Twitter

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