ServiceNow’s Innovative Women MVPs

ServiceNow’s Innovative Women MVPs are more than experts—written by Isela Phelps celebrates the mentors, creators, and champions of a community built on service, inclusion, and support. In this heartfelt reflection, author Isela Phelps shares her journey from outsider to MVP, reminding us that no act of contribution is too small when it lifts others and shapes careers.

ServiceNow’s Innovative Women MVPs are doing far more than just writing code—they’re boldly reshaping the future of digital transformation. As the demand for ethical, inclusive, and intelligent automation grows, so too does the need for diverse voices at the helm of AI innovation. Unfortunately, women have historically been underrepresented in AI development, a gap that has led to well-documented issues in product quality, bias, and usability. However, this tide is turning—and fast.

CNBC’s Changemakers 2025 summit, Gina Mastantuono, President and CFO of ServiceNow, delivered a compelling keynote on the evolving role of leadership in the AI era. She emphasized that the rapid advancement of AI technologies necessitates a new kind of leader—one who embodies emotional intelligence, adaptability, and a commitment to inclusive innovation.

🤖 AI Takes Center Stage at Knowledge 2025

At Knowledge 2025, ServiceNow CEO Bill McDermott delivered a bold message: AI isn’t just the future—it’s the defining force of this century. He spotlighted a staggering $22 trillion AI opportunity by 2030, surpassing every prior tech revolution in scale and significance.

ServiceNow’s latest AI platform—engineered to connect any model or agent across the enterprise. Yet, only 1 in 4 companies is seeing true ROI from digital transformation, citing legacy inefficiencies as a “$10 trillion tax” on U.S. productivity.

With this in mind, McDermott positioned ServiceNow as the “control tower for AI business transformation,” where seamless workflow integration meets enterprise-scale impact.

🔬 Top AI Moments : CreatorCon Labs

At Knowledge 2025, the CreatorCon Hackathon once again highlighted the creativity and skill of the global ServiceNow developer community. Teams from around the world came together, eager to solve real-world challenges. Using the Now Platform, they rapidly built and delivered powerful solutions—all within a tight window.


Here, developers—including many women MVPs—got hands-on with ServiceNow’s AI building tools. They experimented, created, and deployed intelligent workflows, proving that custom AI is within reach for every team.

🏅 What Is a ServiceNow MVP?

ServiceNow’s MVPs Are Redefining What It Means to Lead

ServiceNow MVPs are far more than implementation experts. In fact, they are the trailblazers who consistently push the platform to new heights. Not only do they contribute technically, but they also lead through action, inspire through education, and innovate through experience.

Moreover, as the ServiceNow ecosystem rapidly evolves—especially with the accelerated integration of AI—these MVPs are stepping up as the visionary forces behind meaningful change. Even more significantly, the rise of women MVPs signals a powerful shift in the tech industry: one where inclusive innovation drives better, smarter outcomes.

MVPs are Recognized for:

🧠 Deep Technical Expertise
They don’t just use the platform—they master it, build on it, and extend its value across every enterprise layer.

🎓 Commitment to Education and Mentorship
Whether through structured programs or one-on-one guidance, they uplift others, ensuring the next generation of professionals is more empowered than the last.

🗣 Thought Leadership and Content Creation
Through blogs, talks, whitepapers, and videos, they shape the conversation, share insights, and fuel collaboration across global communities.

🛠 Real-World Innovation Across the Platform
From automating manual workflows to designing scalable AI solutions, they are solving high-impact problems that directly affect business outcomes.

Through continuous education, community impact, and real-world problem-solving, these women are ensuring that AI is not just powerful—but equitable, responsible, and human-centered. Their presence is essential for redefining the entire landscape of enterprise technology.

Meanwhile, ServiceNow Knowledge 2025 marked a significant milestone: 21% of all ServiceNow MVPs are now women, up from previous years—proof that inclusion and innovation go hand in hand.

Why Women in AI Matter—Now More Than Ever

Meet Sarah Toulson, a brilliant four-time ServiceNow Developer MVP and dynamic force at CreatorCon. Formerly a graphic designer, she pivoted into development—quickly turning her public service passion into FastGov, a sleek portal solution for state and local agencies.

As a speaker, she champions user-first design and drives conversations that matter. Through every talk, post, and project, Sarah proves that when creativity meets civic purpose, ServiceNow becomes more human, more usable, and more powerful.

Historically, women have been underrepresented in AI development, a gap that has led to bias in data, skewed algorithms, and flawed decision systems. At Knowledge 2025, however, a new narrative emerged: Representation is innovation.

ServiceNow’s Innovative Women MVPs are stepping into critical roles—designing, governing, and advancing the AI capabilities that enterprises now depend on. Their influence ensures AI solutions are not only intelligent, but also inclusive, ethical, and user-aligned.

👩‍💻 Women Driving AI Breakthroughs

💡 Profiles in Innovation: WomenNow Leaders and a few of the great MVPs

Isela Phelps – 2025 MVP and two-time Rising Star

Breanne Creelman – Expert in UX and workflow data fabric

  • Co-led AI-enhanced experience AI, UI/UX and Workflow Data Fabric sessions at Knowledge 2025

Kristen Dettman – 2025 MVP and automation leader

  • Known for building high-impact solutions and fostering women’s tech education

“Be authentic. Share your learning journey. Build community. If there’s no ServiceNow community in your city, consider starting a meetup, or support existing ones. Your impact will naturally be recognized.”

~Monette Esparcia WomenNow

Monette Esparcia – 2025 MVP CEO | Founder at Perti Solutions Inc. | 2025 ServiceNow MVP

  • Dynamic CEO and Founder of Perti Solutions Inc., and 2025 ServiceNow Developer MVP community leader, mentorship, and platform innovator.
  • Co-hosted the “Creating a Developer Meetup Chapter in Your Community” session at Knowledge 2025, alongside fellow MVP Glen Chiasson.

Saloni Bhatt (Suthar)– ServiceNow MVP 2025 | Rising Star 2024 ⭐️ | Senior Technical Consultant at GlideFast

Nia McCash– Developer, ServiceNow Architect ServiceNow MVP

  • Driving driving force Nila is one to watcch as she transforms complexity into clarity. Through scalable solutions, platform innovation, and hands-on mentorship, Nia not only builds what works—but also inspires what’s next.
  • Nia generously empowers the ServiceNow community at presenting at CreatorCon, publishing insights, & guiding peers with authenticity and purpose.

Carleen Carter – Certified Master Architect, Developer MVP

  • Certified Master Architect and 3x ServiceNow Developer MVP
  • Asset management to Principal Architect at Serenity, she has repeatedly delivered innovation, insight, and results.
  • Generously shares smartcarleen.com, best practices that inform and inspire.

📚 Platforms That Amplify Women’s Contributions

💬 Why It Matters

As AI rapidly evolves, the pressure on enterprises grows. What once felt experimental is now essential. To succeed with AI—securely and ethically—trusted data and inclusive leadership are critical.

📊 In fact, 87% of CDOs say strong data governance is key to AI readiness. Without it, bad data leads to poor decisions, bias, and loss of trust.

📈 Moreover, AI adoption is 10x faster in companies with diverse leadership, according to McKinsey. Why? Because different voices drive smarter design, fairer outcomes, and better results.

💫 Conclusion: From Recognition to Revolution

Driving Trust, Speed, and Smarter Innovation

As AI rapidly reshapes the enterprise, one truth stands out: trusted data and inclusive leadership are no longer optional—they’re essential.

In fact, 87% of Chief Data Officers say data governance is the core of AI readiness. Even more striking, companies with diverse leadership adopt AI up to 10x faster, according to McKinsey.

That’s why ServiceNow’s Innovative Women MVPs are so critical right now. They aren’t just participating—they’re designing, governing, and leading the future of responsible automation.

From AI labs to enterprise strategy, they turn ideas into outcomes. Their work bridges gaps, reduces risk, and proves that when more voices are included, innovation accelerates and trust grows.

Even more, their presence sends a clear message: the best AI is built by everyone, for everyone.

🔗 Want to hear more of these breakthrough stories—or nominate a rising AI leader for MVP recognition?


Join the conversation. We will continue to amplify the impact of leading ladies of AI. Help shape a smarter, more inclusive AI future.

Other ServiceNow’s Innovative Women MVPs

Executive Womens' Network www.linkedin.com/groups/158310/
Executive Womens’ Network www.linkedin.com/groups/158310/

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