TikTok for Digital Leaders is transforming how businesses drive innovation, spark new ideas, and reach broader audiences. With its massive user base and highly engaging format, TikTok stands out as a powerful platform for businesses and thought leaders to leverage. For digital leaders, TikTok offers unique opportunities to:

• Drive viral success by reaching millions with engaging content.
• Simplify complex ideas into easily digestible, shareable videos.
• Showcase expertise in a format that captivates and educates.
• Build global connections and expand their reach beyond traditional channels.

TikTok: Your Essential Tool for Brand Growth and Audience Connection

TikTok is rapidly becoming a must-have platform for businesses looking to elevate their brand, engage with audiences, and accelerate growth. Here’s why:

• 1.5 billion+ monthly active users (projected to reach 1.8 billion by the end of 2024)
• 53.8 minutes per day: Average user engagement, creating ample opportunities to connect
• 5 million business accounts: Brands are thriving on TikTok’s unique format
• 1 billion+ adults reachable through TikTok’s advertising tools
• 32% of users have made purchases after seeing a product on TikTok
• 500% increase in business engagement creates undeniable impact

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Top AI and Digital Businesses Leading on TikTok

Companies are increasingly turning to TikTok’s powerful algorithm to rapidly connect with audiences, driving both engagement and growth. In fact, with an average engagement rate of 8%—well above industry standards—TikTok allows brands to truly stand out. For example, here’s how leading AI and digital businesses are leveraging the platform:

• Tesla captivates over 3 million followers by sharing exclusive behind-the-scenes updates.
• Microsoft highlights its latest AI innovations, attracting 2 million engaged followers.
• IBM provides valuable AI insights, engaging 1.5 million followers with thought-provoking content.

By effectively using TikTok, these brands differentiate themselves, create compelling content, and resonate deeply with their audiences.

Top 10 TikTok Influencers for Digital Leaders

Influencer	Link to Profile	Profile	Earnings	Influence
Gary Vaynerchuk	@garyvee	Entrepreneurship, marketing	$5M annually	12M followers
Elon Musk	@elonmuskofficial	AI, tech innovation	$2.5M annually	15M followers
Neil Patel	@neilpatel	Digital marketing	$3M annually	8M followers
Marques Brownlee	@mkbhd	Tech reviews	$1M annually	7M followers
Huda Kattan	@hudabeauty	Digital entrepreneur	$10M annually	49M followers

Getting Started on TikTok for Digital Leaders

Mike Yanda helps unravel the mysteries of TikTok for business. Be consistent and create content to make a commitment to grow, and learn every day.

Here’s how to get started on TikTok as a business leader:

• Create a Business Account: Set up a profile that reflects your brand and craft a compelling bio.
• Post Engaging Content: Share short, dynamic videos showcasing your expertise or products. Use trending sounds and hashtags for visibility.
• Engage Regularly: Respond to comments, join challenges, and stay active to connect with your audience.
• Use TikTok Ads: Expand your reach with options like In-Feed Ads or Hashtag Challenges.

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How Influencers Use TikTok for Business Growth

Influencers frequently use Go Live sessions to instantly connect with followers, offering business tips, answering questions, and showcasing new technology. Leaders like Gary Vee and Elon Musk regularly engage their audiences through live interactions, building real-time connections that boost engagement.

To Go Live:

• Ensure you have at least 1,000 followers.
• Open TikTok, tap the “+” icon, and select Go Live.
• Share valuable content aligned with your business goals.

How to Attract Followers

TikTok’s new AI feature Symphony lets you create digital avatar to use Generative AI to create digital features based upon real profiles.

Digital business leaders can leverage TikTok’s powerful platform to grow their audience and enhance brand visibility. Here’s how to do it effectively:

1. Share Expertise in Short, Engaging Videos
   Break down complex business concepts or showcase innovative technologies in short, dynamic videos. Use clear language and visuals to make your expertise accessible and engaging.
2. Follow Trends and Use Popular Hashtags
   Stay current by participating in trending challenges and using popular hashtags relevant to your industry. This increases the visibility of your content and helps reach a broader audience.
3. Provide Value with Educational Content
   Post content that educates your audience—whether it’s how-to videos, business tips, or insights into your industry. Followers are more likely to engage with and share content that provides real value.
4. Engage with Followers Regularly
   Respond to comments, ask questions, and encourage interaction to build a community. The more you engage, the more your followers will feel connected to your brand.
5. Collaborate with Influencers
   Partner with TikTok influencers in your industry to tap into their audience and gain credibility. Influencer collaborations can quickly boost your follower count and expand your reach.
6. Go Live for Real-Time Interaction
   Use TikTok’s Go Live feature to connect directly with your followers, answer questions, and provide live demonstrations. This creates a more personal connection and boosts engagement.

By consistently posting valuable, engaging content and interacting with your audience, digital business leaders can attract a loyal following and position themselves as thought leaders on TikTok.

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Other Resources: TikTok for Digital Leaders

TikTok for Digital Leaders is the key to staying relevant and engaging with a global audience. For AI companies and digital businesses, TikTok offers unmatched potential for growth. Whether you’re showcasing innovative tech or sharing thought leadership, this platform is essential for creating meaningful connections and driving success.

• 17 Ways to Get More Followers on TikTok in 2024 | Sprout Social
• Beyond Bright Creative Links — Freelance and TikTok Instruction from Beyond Bright Creative
• Build a social strategy for TikTok and Reels | LinkedIn Learning
• Chatgpt (@chatgpt) Official | TikTok
• Continuous AI Learning
• Digital Knowledge Base – Dawn Christine Simmons
• Here’s Your Rundown of TikTok’s New Suite of AI Tools
• How To Go Live on TikTok: A Guide for Business Owners (2024) – Shopify
• Social Media Optimization (SMO) Collaborative Articles – 100 Articles
• TikTok: Posts | LinkedIn
• TikTok Academy
• TikTok Trends: 9 Best Ways to Find Them (Analysis & Usage Tips)
• Top 10 AI TikTok Influencers that Marketers Must Watch in 2024
• Video Editing Collaborative Articles – 100 LinkedIn Articles

Dawn C Simmons is on: LinkedIn | Instagram | Facebook | Pinterest | YouTube | TikTok | AI Association | X | Digital Knowledgebase