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Ideation: DaVinci Inspired Mind-Mapping

Ideation: DaVinci Inspired Mind-Mapping
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Ideation: DaVinci Inspired Mind-Mapping

Ideation: DaVinci Inspired Mind-Mapping for a Digital Transformation Change Leader, success depends on Facilitation capability to identify and address common logical shortcomings. Therefore, challenging limitations is essential for creating opportunities for innovation. Effective facilitation involves driving brainstorming sessions, challenging conventions with the 5 Whys, and occasionally asking, “Why not?” \

We learn to repeat what we have been told. A great facilitator rises above the “convention” to think and see differently. Leonardo da Vinci is probably one of the first great examples of using mind maps and holistic thinking.

Pushing boundaries fuses technique and ability to transcend limitation. How can we capture the world as it could be? It is this quest for innovation and possibility that a modern-day facilitator can bring to create the possibility and potential for improved solutions.

How do we transcend disciplinary boundaries? Understanding the world is the way to explore and express concepts and curiosity to create more and better. When we realize our interconnectedness of an artist and science, we understand the harmony and connected potential to see and produce more.

Understanding Ideation: DaVinci Inspired Mind-Mapping

Mind mapping is a powerful visual technique used to organize information, brainstorm ideas, and solve problems effectively. Facilitators can deploy this method to enhance creativity and engagement during sessions.

Steps to Deploy Mind Mapping as a Facilitator

1. Choose a Central Topic

First, start with a central idea in the middle of the page or board. Think in terms of the Goal, the Context, and the Objectives. This central theme serves as the foundation for the mind map.

2. Branch Out

Next, draw branches from the central idea for major subtopics. These branches represent the main categories related to the central theme.

3. Add Details

Then, create smaller branches for more specific information. Each sub-branch should contain detailed ideas or concepts related to its main branch.

4. Use Visuals

Additionally, incorporate colors, images, and symbols to enhance memory and engagement. Visual elements make the mind map more appealing and easier to understand.

5. Encourage Participation

Furthermore, involve all participants in adding ideas and connections. Collaborative input ensures a comprehensive and diverse set of ideas.

6. Review and Refine

Finally, discuss the map, make adjustments, and finalize the structure. Reviewing and refining the mind map helps in organizing thoughts clearly and effectively.

Case Study 1: IBM’s Innovation Lab

Objective: Develop a new customer-centric service offering.


  • Facilitation: A series of facilitated mind mapping sessions with cross-functional teams.
  • Central Idea: “Customer-Centric Service Offering.”
  • Branches: Customer needs, technological capabilities, market trends, competitive landscape.


  • Breakthrough Solution: Identified a gap in the market for a customizable AI-driven customer support system.
  • Implementation: Developed and launched the WatsonX system, resulting in a 25% increase in customer satisfaction and a 20% reduction in support costs. Evolved Chatbot for Healthcare – IBM watsonx Assistant

Case Study 2: Microsoft’s Product Development Team Cultivating Growth Mindset

Objective: Streamline the product development process to reduce time-to-market.


  • Facilitation: Weekly mind mapping sessions involving engineers, designers, and product managers.
  • Central Idea: “Streamlined Product Development.”
  • Branches: Current process bottlenecks, potential automation tools, resource allocation, team collaboration.


  • Breakthrough Solution: Developed a new workflow integrating advanced project management tools and automated testing.
  • Implementation: Reduced product development cycle by 30%, accelerating the release of new features and products. Microsoft Garage is a hub of open innovation

Case Study 3: Coca-Cola’s Marketing Strategy

Objective: Create an innovative marketing campaign to boost engagement with younger audiences.


  • Facilitation: Facilitated mind mapping workshops with the marketing team, external creative agencies, and target demographic representatives.
  • Central Idea: “Youth Engagement Campaign.”
  • Branches: Brand messaging, digital platforms, interactive content, influencer partnerships.


  • Breakthrough Solution: Designed a social media-driven campaign featuring interactive content and collaborations with popular influencers.
  • Implementation: The campaign went viral, resulting in a 40% increase in brand engagement among the target demographic and a significant boost in sales.

Case Study 4: Google’s Employee Productivity Initiative

Objective: Enhance employee productivity and well-being.


  • Facilitation: Regular mind mapping sessions with HR, IT, and employees from various departments.
  • Central Idea: “Employee Productivity and Well-Being.”
  • Branches: Work-life balance, technology integration, office environment, employee feedback.


  • Breakthrough Solution: Implemented flexible work schedules, enhanced digital collaboration tools, and redesigned office spaces to promote well-being.
  • Implementation: Increased employee productivity by 15% and improved job satisfaction scores significantly.

Case Study 5: Tesla’s Manufacturing Efficiency Project

Objective: Improve manufacturing efficiency and reduce production costs.


  • Facilitation: Mind mapping sessions with engineers, production managers, and supply chain experts.
  • Central Idea: “Manufacturing Efficiency.”
  • Branches: Production processes, supply chain optimization, technology upgrades, workforce training.


  • Breakthrough Solution: Developed a new automated system for supply chain management and integrated AI-driven robotics in manufacturing.
  • Implementation: Reduced production costs by 20% and increased overall manufacturing efficiency.

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