Dawn C Simmons is available for your Digital Transformation needs.

Dawn C Simmons - Digital Business Process
Let's Talk

ITIL Expert Brenda Iniguez

ITIL Expert Brenda Iniguez is a beacon of excellence in the service industry! Today, we come together to celebrate her birthday, honoring her remarkable leadership, unwavering dedication, and outstanding accomplishments that truly set her apart. She has lead clients through ITSM, ITILv4 Value recognition, Strategic Portfolio Management, and now setting the stage for helping clients navigate GenAI.

As a top ITIL Expert at Thirdera, Brenda’s influence runs deep. In her role as a Senior ServiceNow Sales Executive, she consistently drives top revenue by mastering transformation and inspiring greatness in those around her. It is Brenda’s talent, along with the support of her teams, that propelled Thirdera to win the 2024 ServiceNow Customer Workflow Partner of the Year.

Unlocking the Power of Generative AI and Hyperautomation

Brenda plays a pivotal role in helping industries fully grasp the potential of Generative AI on the ServiceNow Platform. Thirdera lead discussions at a packed event at ServiceNow Headquarters in Santa Clara, demonstrating to a full house how hyperautomation can transform service operations with better business outcomes.


In 2023, Thirdera advanced Generative AI with the powerful webinar “Beyond Traditional AI: Explore GenAI on ServiceNow.” During the event, Thirdera showed how GenAI outshines traditional AI in transforming business processes. The workshop also offered practical strategies for using hyperautomation to achieve better results in service operations.

Thirdera Generative AI Strategy Session


In workshops and client implementations, Thirdera helps partners fully leverage Generative AI by seamlessly integrating it with the ServiceNow Platform. This technology automates routine tasks, predicts results more accurately, and increases efficiency. By simplifying workflows, Thirdera ensures businesses get more done in less time, boosting productivity and creating smoother operations.


The recent Thirdera workshop was a clear success, effectively demonstrating how Generative AI (GenAI) transforms business operations. Attendees quickly discovered how Thirdera’s AI tools save money, simplify tasks for users, and set new standards in service management. This event strongly highlighted Thirdera’s unwavering dedication to innovation and its commitment to keeping partners ahead in today’s rapidly evolving digital world.

Visionary Leadership: Brenda Iniguez

Brenda Iniguez stands out at Thirdera for her visionary leadership and strategic foresight. As an ITIL Expert, she consistently demonstrates her deep expertise in Service Management, successfully leading major IT projects and high-performance teams in Fortune 100 companies. Her ability to tackle complex challenges and drive innovation truly sets her apart as a leader in the industry.

Key Achievements in Service Management

Key Accomplishments

  • Driving Client Success: Brenda leads impactful ServiceNow Programs that surpass expectations, consistently delivering significant productivity gains and enhancing service delivery for clients.
  • Service Management Excellence: Brenda is pivotal in implementing best practices, streamlining operations, and boosting efficiency across the board.

Elevating Enterprise Value Streams

Brenda’s leadership extends far beyond traditional project management. She mentors and guides, driving growth and collaboration across ITSM, Demand Management, and Strategic ServiceNow Portfolio teams.

Her ability to elevate entire enterprise value streams has made her a trusted leader. When the Silicon Valley IT Service Management Forum launched in the Bay Area, Brenda was the clear choice as keynote speaker, underscoring her profound influence and deep respect within the industry.

With Generational AI taking steam, and ServiceNow innovations around RaptorDB for more transactions, easier management of unstructured data, and the ability to do more than they had ever done on the instances, the future is looking bright.

And now there is Xanadu, improving workspace features, finding information, and improved Agent Assist.

Transformational Leadership in Demand

Brenda’s leadership reaches far beyond project management. She actively guides community best practice, fostering a culture of growth within ITSM, Demand, and Strategic Portfolio Management teams.

When the Silicon Valley IT Service Management Forum launched in the Bay Area, Brenda was the clear choice as keynote speaker, a true reflection of her widespread influence and deep respect in the industry.

Elevating Industry Value through Service Management

Brenda’s keynote on leveraging ITSM showcased her exceptional ability to inspire and motivate, a skill that has consistently driven her success. She delivered a masterclass on the essential skills needed to create value in today’s industry.

She began by emphasizing the enduring vision of customer service value—a principle that remains crucial, even before ITIL version 4. Brenda then highlighted the importance of collaboration and the need to break free from traditional silos.

She clearly conveyed that “IT” Service Management has now evolved into “Service Management.” Her message was powerful: to thrive in today’s landscape, one must think broadly, connect across functions, and focus on delivering holistic service value.

Empathy in Leadership

Beyond her professional achievements, Brenda is widely recognized for her approachable and empathetic nature. She listens intently, understands how to deliver value, and continually inspires her team. Her unwavering commitment to fostering a positive and inclusive work environment has made her a beloved leader at Thirdera.

Looking Forward, Celebrating ITIL Expert Brenda Iniguez

As we joyfully come together to celebrate Brenda’s birthday, we eagerly look forward to all the exciting possibilities the future holds. May your special day be filled with joy, Brenda. May the coming year bring even more remarkable achievements and significant milestones. Here’s to celebrating you, your incredible journey, and everything you do!!

Other Resources

AI Revolutionizes Service Management - Association of Artificial Intelligence (AI) and Robotic Process Automation (RPA) https://www.linkedin.com/groups/13699504/

Association of Artificial Intelligence (AI) and Robotic Process Automation (RPA) https://www.linkedin.com/groups/13699504/